Did you know you can now buy milk in Tesco that has been produced very close to home?
Brothers Richard and Tom Cornock keep a herd of cows at New House Farm in Tytherington.
Theirs is one of three dairy farms in South Gloucestershire taking part in the 'localchoice' scheme - the other two are in Lower Morton and Littleton.
The intention is to allow shoppers to buy milk produced in the area where they live, and to support smaller family farms which might otherwise struggle to balance the books.
It comes as a response to feedback from customers concerned about sustainable living, food miles and supporting our local economy, who told the supermarket they wanted to buy food that is genuinely local to their area.
As Richard Cornock says: 'It's nice to be able to link our farm with the local community, with something that so many people use every day. People can put the milk on their cornflakes in the morning and drive past the cows that produced it on the way to work.'
One benefit of the scheme is that dairy farmers will be able to share knowledge with Tesco and understand consumer trends.
They will also be able to take part in local marketing initiatives, such as sampling in stores.
'localchoice' milk is sold alongside standard milk and is currently selling at a slightly lower price. The farmers are paid more than they would be for standard milk.
So, if you choose to buy 'localchoice' milk, you'll be directly supporting the dairy farming community in this area.
The Cornocks have been farming in Tytherington since the 1840s and, with the help of local shoppers, they'll be there for a while yet.
If you'd like more information about New House Farm or 'localchoice' milk, you can email Richard Cornock at